UK financial planners are looking for simplicity of use and better value for clients when deciding on which investment administration platform or wrap to use.

An extensive study of British advisers has revealed some factors, which some may deem important decision drivers, are actually quite insignificant in terms of directing funds to a platform.

Better rebates for the adviser or compatibility with adviser desktop software barely registered a mention as being significants drivers of planner choice with 4.5% and 8.8% respectively.

The findings stem from the CoreData Research UK Investment Administration Report 2009, which is being released this month.

In terms of those platforms deemed to be the best available in the market, one in five (21.7%) advisers rank Transact as the best provider in the market, ahead of Skandia (17.7%) and Cofunds (16.8%).

Interestingly when the first, second and third rankings are compiled Fidelity FundsNetwork actually accrues the most votes, despite only accounting for 14.4% of first place ranked votes.

For Fidelity, 21.1% of all advisers ranked it second, while 14.7% ranked it third, resulting in more than half of the market (50.3%) deeming the group in the top three of all providers available.