UK high-street bank Lloyds TSB combined two things this week to promote its new Money Manager online savings tool.

One: Britons (well, mostly men) love football.

Two: Data visualisation is all the rage.

In Monday’s London Evening Standard, Lloyds TSB blended the two above facts nicely to promote its savings tool, which aims to help customers better understand their spending habits by illustrating what they spend and waste their money on.

In this instance though, the bank’s advertising and marketing team presented a summary of the weekend’s football statistics – with how Premier League goals were conceded, when they were conceded, goalkeeper clean sheet figures and the most points lost from a winning position, all being covered.

Hardly revolutionary stuff but an easy win (pardon the pun) for sure.

Even the slightly cheesy tag line ‘Set Your Own Goals’ only carried the scent of mild Cheddar rather than strong Stilton, after finding out that three of the weekend’s goals were scored in injury time versus nine in the first half.

At the end of the day it’s probably not even that interesting, perhaps only simply because most British banks have been busy kicking own goals for the past few league seasons…well, that or the fact it was a gloomy Monday evening in old London town.

I should probably get out more…