Employer branding, Employee Value Propositions (EVPs), reputation and recruitment advertising – all are inextricably linked, and have become increasingly important in attracting talent in a competitive labour market. While we have seen an increase in employer branding and recruitment advertising to attract talent, what is lesser known is the nexus between candidate experience during the recruitment process and the effect this can have on reputation. Our 2022/23 survey of job seekers in the mining industry provides insights into the candidate journey through every step of the recruitment process.