Why super has to be made ‘sexy’ to turn heads | SwitzerDaily

Published 14 July 2025

Australians are set to be poorer than they want to be in retirement because they lack knowledge about how “sexy” super can be to them and their lifestyle.

Two-thirds of Aussies aged 45 and over are comfortable that they – and importantly, their super – is ready for them to retire. What shocks people like me is that a whole lot of these people are actually unprepared and poorly educated super members who plan to exit the super system and take a lump sum when they retire.

Before I start to pontificate about how good super is for retirees, I have to reveal this from the AFR’s Lucas Baird:

“The CoreData review – its third annual analysis of the same issues – showed the number of people who planned to take their super out in a lump sum and exit the pension system when they retire had jumped from 44 per cent to 58 per cent since 2022.”

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