WAMA’s March breakfast will talk to the trends in consumer behaviour – what drives them, the impact of AI and technology on them, and how brands can connect with their audience as a result.

Dan Krigstein, Director of The Growth Distillery and News Corp Australia’s Growth Intelligence Centre, will feature as the keynote speaker, and be joined by Kristen Turnbull, Founder of CoreData WA for a fireside chat following.

WAMA Chair, Rene LeMerle, said: “We’re curious to explore the significant changes shaping consumer behaviour in 2025.

“We can’t wait to have Dan and Kristen join us to unpack how consumer engagement with brands has shifted, and more importantly, how marketers can use this to their advantage.”

Marketers will come away with a deep understanding of the psychology that underlies consumer behaviour, and how they can leverage this to make their brand stand out above the noise in 2025.