Repeat customers are a key driver of success for brokers, new data from the Finance Brokers Association of Australia (FBAA) revealed.

The Monthly Broker Poll, conducted by CoreData among FBAA members, found that nearly 60% of brokers have at least half of their business coming from returning clients, with a quarter seeing 70% or more repeat business.

High repeat business linked to positive performance.

The survey highlighted a strong link between repeat customers and business confidence.

More than three-quarters (76%) of brokers with at least 60% repeat clients reported that their business performance was the same or better than the previous year.