Recent research conducted by Praemium and CoreData highlights the compelling opportunity available to advisers as High Net Worth (HNW) investors increasingly embrace alternative investments.

Over the last year Praemium has seen a 23% increase in funds allocated to alternatives, with alternatives now approaching $6bn in FUA on the platform and accounting for 11% of total FUA. It is a trend that aligns with the findings of the research and highlights the importance of advisers prioritising engagement and education to empower clients in navigating this shift in investment preferences.