In the second half of last year, iExtend took its licensing roadshow nationally to its iExchange Forum members and had the pleasure of CoreData CEO Andrew Inwood presenting the “Granularity of Growth”, an exploration of the golden age of advice, the size of the prize and the power of transformation.

As the most recent case study of innovation in the insurance industry, iExtend is optimistic about the opportunities ahead for the life insurance industry while also acknowledging the growing trend of policyholders cancelling their cover.

Currently, the cost-of-living crisis, rising interest rates and premiums are the triple threat when it comes to retaining life insurance, and we know first hand from advisers that they are triggering clients to question the value of their life insurance and to perceive it more as a liability rather than an asset.

iExtend offers an alternative to life insurance policyholders who have committed to cancelling or reducing their life cover. iExtend pays all premiums on co-owned life cover while future claim benefits are shared with the policyholder, their beneficiaries or estate, with the claim split based on how long iExtend has been paying the premiums.