Financial advisers divided on AI’s impact on the industry: Funds Europe

Published 13 December 2023

A CoreData study involving 267 UK financial advisers revealed mixed opinions about the role of artificial intelligence (AI) in the financial advice sector.

Approximately 32% of advisers believe AI will revolutionise the industry, with this sentiment rising to 40% among advisers focusing on high net worth (HNW) clients.

The study identified several perceived benefits of AI in financial advising. Around 45% of advisers see AI as a tool to enhance client service efficiency, and 31% believe it could lead to reduced advice fees.

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