Asset management leaders broadly recognize that thought leadership is a key battle space in the institutional market. But do they fully appreciate just how powerful it can be for brand equity growth and the bottom line? It’s clear from the data that some do, while others put less much emphasis on – or struggle to deliver – true thought leadership.
Our latest institutional investor research gathers insights on what institutions want from managers and uncovers a tight linkage between quality of insights and brand strength.
To find out more about our industry insights and research programs, contact Michael Morley at [email protected]
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