Even the Wealthiest Investors Aren’t Immune to Bias

High-net-worth investors—often seen as rational and well-informed—admit to letting biases impact their decisions, particularly during uncertain times or major life events like retirement or divorce. Common pitfalls include risk aversion, overreliance on intuition, and confirmation bias, with 23% acknowledging the latter.

Financial advisers play a key role in addressing these challenges. By using data-driven strategies and AI, they help investors make more objective decisions, reduce anxiety, and build trust-driven relationships for better outcomes.