Smaller may outclass larger super funds on member engagement: Investment Magazine

Published 6 April 2022

Australia’s 37th largest superannuation fund with $26.2 billion in assets and about 75,000 members, is the nation’s leader for member engagement, CoreData research shows.

Pension fund MyLifeMyPension, managed by Togethr trustees, ranks first for its authenticity, advocacy and consideration ahead of fellow small fund Australian Ethical Super and the nation’s largest fund AustralianSuper.

CoreData research shows small funds are outperforming on average better than their larger peers on every brand except awareness, in contrast to regulator APRA’s muscular approach for scale, encouraging mergers for small and underperforming funds.

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